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BrewBox aims to be the Netflix of beer

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I came across a new beer-related service that really caught my attention. It’s called BrewBox and it aims to use Netflix-like recommendation technology to help beer lovers discover and purchase new beers. I’ve always been frustrated by the beer of the month clubs currently available. They tend to ship 3-4 crappy “micro” brewed beers that are usually macrobrewery owned.

You don’t find any that will ship Surly or Cigar City or Founders. But this new site, just launched Monday, might be the answer.

When you first register you are asked to rate at least 10 beers to get started. You get 4-5 beer labels tiled horizontally on your screen with a simple thumbs up/down or Want It button. I ended up ranking way more than 10 since it was fun to see what would pop up. The list is pretty expansive so far and I’m sure it will be augmented over time.

Once you’ve down that, you’re in the system which allows you to then review beers, make friends, share beer opinions socially, and best of all add beers to your queue. Beers in your queue can them be purchased at regular retail prices with a flat 20% shipping and handling fee.

It’s still in its infancy but I could see this picking up steam. Ideally, it would help craft beer lovers discover new beers and get access to beers ordinarily not distributed in their market.

I will be keeping an eye on the service as it evolves. You should do the same.

Below is their official press release to help fill in details that I missed.

Brooklyn, NY – Libatious, the website to discover & rate great beers, introduces BrewBox, a monthly beer delivery service that learns from your tastes to create a customized beer delivery. Designed to be the “Netflix of Beer,” BrewBox is a beer-of-the-month club with brains, matching the user’s beer queue, previous reviews and seasonal availability to deliver a perfectly curated selection of beers. BrewBox launches as an invite-only beta on November 26, with the first deliveries scheduled for December 16. Users can request a beta invitation by creating a free account at www.Libatious.com.

Libatious is an online catalog of beers & breweries. Users can create a free account to identify their favorite beers, discover new ones and share with their friends. Libatious has created a series of tools to help people discover new beers, including advanced search functionality, brewery mapping & local search, and a recommendation engine that learns the user’s tastes. Users can post beer reviews to their Facebook Timeline to discuss favorite brews with friends.

Now, BrewBox takes the customization of beer tastes off the screen and into the beer-lover’s home or office. Each BrewBox shipment will consist of six beers, with the option to add or remove items. Subscribers pay only for the cost of the beer, plus a flat 20% packaging and delivery fee. Invites will be distributed on a first-come, first-served basis. Beer lovers can create an account today to secure a spot on the waiting list at www.Libatious.com.

“Our goal is to make it as easy as possible for anyone to discover & enjoy great beer.” says Libatious founder David La Cross. “Whether you’re a seasoned hop-head or new to the scene, BrewBox is a simple, fun way to get a curated selection of amazing beers each month.”

Mike Stuart

Craft beer enthusiast and hombrew dabbler. Part-time writer, sometimes funny.