Get Your Freaker On + CONTEST
Man has struggled with the issues of condensation and cold loss every since packaged beer was introduced many years ago. It wasn’t until the 1970’s that foam innovators introduced the standard koozie that’s become synonymous with warm weather drinker. However, one man dared to challenge the status quo with the Freaker. They were kind enough to send me a gaggle to review – check them out!
What’s a Freaker
Essentially, it’s a very flexible koozie made of a sweater-like material. It provides insulation and prevents awkward wet handshakes with the new neighbors at your block party.
The extreme flexibility means a Freaker can be used on bottles and cans of many different shapes and sizes. They even claim it will keep your OE 40 cold – I will take their word for it. Plus their 60 unique designs let you show off your personality or at least prevents Scumbag Steve from trying to snake your beer.
I put these to the test and found that they performed brilliantly. It kept my beer cold and my hands dry. Plus, some of the designs made my kids giggle. Thumbs up! They are also pretty durable. If you drop them in some nacho cheese dip or that Cantillon Fou Foune just stretched it out a bit, you can toss them in the laundry – they’re machine washable.
The story behind Freakers is the other cool thing about these products. Starting as a one man operation they lived out the American Dream to build a thriving business with a focus on creating jobs here in the U.S. of A.
After attending a stitch & bitch in 2007, Zach Crain, now the CEO and founder of Freaker USA, started making beverage insulators out of old sweaters while living out of his car. His stated goal: to end moist handshakes forever. Rising demand soon allowed him to partner with a crew of artists, videographers and other creatives in Wilmington, North Carolina to design an entire line of whimsical ultra-stretchy insulators, called Freakers. The Kickstarter campaign they created for the newly formed company, Freaker USA, was hailed by the crowd funding site as “the holy grail of Kickstarter videos.”
The Kickstarter campaign also led ABC’s Shark Tank to invite Crain on the show in late 2012. His memorable appearance didn’t result in a business partnership—the Sharks loved him and the product, but were unwilling to sign on to his valuation of the company—but it did allow Crain continue to grow Freaker USA in his own wonderfully eccentric way. He and his team bought a neon box truck and spent months traveling the country throwing grilled cheese parties and selling Freakers. The friends and new customers they met on the trip were integral in raising the $250,000 on Kickstarter to begin production on Freaker Feet, the company’s soon-to-launch line of socks, and to start bringing overseas sock jobs back to the company’s home state.
Check out all the cool designs and order a couple as your prepare for summer beer drinking season!
I got hooked up by the Freaker crew so I’m sending some of that karma your way! Share this post on Twitter or Facebook to be entered into a drawing to win a couple! Contest closes in about a week. Good luck!
Congrats to Twitter user @emwoodcincy! They’re on their way!